Our Team

Cennydd Roberts


I joined 8 Outdoor in October 2015 as CEO. Prior to this I’ve represented several leading outdoor businesses at senior level including Clear Channel, CBS Outdoor (now Exterion), Van Wagner and the outdoor consultancy Wildstone.

Prior to working in outdoor advertising I worked at TSMS, the then ITV sales house, and talkSPORT where I was part of the transformation team from TalkRadio.

Digital out-of-home is a media I’ve been part of from the very beginning, overseeing Clear Channel’s first transformation of TFL’s bus shelter 6 sheet posters to digital in 2011, and leading the sales, marketing and site selection for Clear Channel’s first UK roadside large format digital network in 2008. I was also a member of the early team that began to transform the Underground to digital in 2006.

At 8 Outdoor I am focused on establishing the UK’s number one digital roadside media owner.

Alan Brydon

Non-Executive Chairman

I joined 8 Outdoor in 2016 and was appointed Chairman in March 2017, having previously been Chief Executive at Outsmart.

I have had over 30 years’ experience in the media industry, holding senior roles at Havas Media Group, MEC and MPG.

Darren McKay

Insight and Tech Director

I joined 8 Outdoor in May 2015, becoming Director of Insight and Technology in May 2017. In my current role I am leading the transformation of 8 from a manual to an automated business, delivering greater audience insight to further accelerate our sales revenue growth.

I’ve been in outdoor advertising for 17 years, starting at TDI in 2000 (now Exterion) and moving to Clear Channel in 2008.

Elle Crossman

Marketing and Communications Director

I joined 8 Outdoor at the end of 2017 and am responsible for building brand awareness with advertisers and agencies as the business continues to accelerate.

Prior to this role I led a portfolio of media business clients at MWWPR, working with companies across the media industry on communications strategy.

Fiona Ravlic

National Sales Director

I joined 8 Outdoor in July 2015 as part of the original leadership team. I am currently National Sales Director, leading a team across three offices nationwide. Prior to 8 Outdoor, I worked at Eye Airports, Hi-Tech, AdMedia and T4 Media, starting my career in media sales at Associated Newspapers as part of the launch team for the Metro freesheet. I run monthly events focused on empowering women in media and was proud to have been awarded a WACL Future Leaders award in 2017.

Tania Cutress

Head of Direct Sales

I joined 8 Outdoor in December 2016 as Head of Direct Sales nationwide. I lead the growing Direct Team here at 8; forging new relationships with direct clients and non-specialist agencies, as well as managing our existing client base across the UK.

Previously I worked at Clear Channel UK as Area Sales Manager in the South East and prior to that as a Business Manager across the same location.

My team and I are dedicated to making digital out-of-home advertising a viable opportunity for all businesses within our marketplace.

Natalie Pender

Finance Director

I joined 8 Outdoor in 2017 as Finance Director, bringing over 15 years of experience working with businesses in the digital media, advertising and broadcast space.

Amongst others, I have held roles at Fox Network Group, Bauer Media and the NFL.

Rob Smith

Group Development Director

I joined 8 Outdoor in January 2017 as Development Director. Prior to this I represented advertising agents BPS, media owner Space Outdoor and commercialisation specialists Edifice.

With over 15 years of experience in out-of-home, my focus is on strengthening relationships with landlords and clients, developing the very best roadside digital and driving 8 Outdoor forwards as the leading digital roadside media owner.

Jenna Casey

Office Manager

I joined 8 Outdoor in March 2016 as a PA/Office Manager, overseeing the day to day management of the office to ensure it runs smoothly.

Previously I have worked as a PA/Office Manager at DigiCom OOH and Amscreen Group Ltd, now taken over by DigiCom OOH.