At 8 Outdoor, we are proud to help support the Royal British Legion and VCCP Media by donating our entire English portfolio.
On the 11th of November 2018, Remembrance Sunday, the Royal British Legion will take over the entirety of our English portfolio of digital screens at 11 am for two minutes to say thank you and commemorate the brave men and women who fought in the First World War.
For more detail, see the release below.
Digital out-of-home sites to mark 100 years since the First World War ended
Six companies have donated space for the Royal British Legion message.
Six out-of-home media companies have donated space to commemorate the 100-year anniversary of the Armistice that ended the First World War.
During the two minutes of silence at 11 am on Remembrance Sunday, a thank you message to the World War I generation will be displayed on more than 100 digital OOH screens.
The message from The Royal British Legion, which handles the annual Poppy Appeal, recognises the sacrifices made and the legacy left by the WWI generation. The work was created by Leagas Delaney.
VCCP Media, The Royal British Legion's media agency, brokered the deal with the media owners: 8 Outdoor, Clear Channel, Elonex, Maxx Media, Ocean Outdoor and Outdoor Plus.
Catherine Davies, head of remembrance at The Royal British Legion, said: "We are very grateful to VCCP Media and the outdoor companies for helping us to thank the entire First World War generation who served, sacrificed and changed our world."
For more information on how DOOH and digital roadside billboards can help any campaign gain national coverage, please contact firstname.lastname@example.org