Royal Highland Show Goes ‘Bullish’ with Tactical Campaign

Award winning Royal Highland Show has commissioned a 50ft ‘snorting’ bull on one of Edinburgh’s largest Outdoor site to bring the fun of the show to motorists. The Royal Highland Show is featuring a specially constructed snorting bull on 8 Outdoor’s landmark Baxter’s Place roadside banner site in Edinburgh.

The special build is programmed to intermittently expel a snort of air (smoke) as motorists pass by.

The bespoke campaign which ran for 2 weeks from Monday 23rd May was created by White Space, planned by Spirit Media Works and bought through Open Outdoor. The campaign, featuring the strap line; “get nose to nose with the country’s best,” is helping raise the profile of the 176th Royal Highland Show which will be held between June 23rd to June 26th 2016.

The show brings the best of farming, food and rural life to Edinburgh as well as featuring many independent designers showcasing the best in contemporary fashions.

Tom Richards, Head of Sales of 8 Outdoor Scotland commented:

“A brilliantly innovative and tactical and quirky use of Edinburgh’s largest site – at 130 sq. metres and situated on this busy arterial route, it is already unmissable but add in a 50ft snorting bull and it can’t fail to generate a lot of conversation!”

Philip Jones, Managing Partner at Spirit Media Scotland:

“We loved this idea – we’re reaching huge numbers of potential visitors to the show on this landmark Edinburgh site with an unmissable creative idea. 8 Outdoor and their site enabled us to bring this to life both quickly and cost efficiently”

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