As part of our mission to put the power of digital out-of-home advertising in the hands of advertisers large and small, we have introduced a Campaign of the Month initiative – an opportunity to showcase a selection of our best work for a whole variety of brands.
July’s winner comes from the direct side of the business - WamBamm. As a new brand launching in Manchester, the mobile taxi app wanted to grow its brand fame and build awareness in the run up to launch. Using a selection of our flagship screens in Manchester, we worked with WamBamm to create a campaign that would do just that, maximising the impact and creativity of DOOH. The result centres around a countdown to launch, running for the 10 days ahead of launch and launch day itself, with a new creative each day. Keep an eye on our screens this week as the countdown continues to roll!
Well done to everyone involved with the campaign – if you would like any further information about this or any of our wider work then please do get in contact at firstname.lastname@example.org