Finn has been appointed by the UK’s fastest growing digital out-of-home media owner, 8 Outdoor, to deliver a communications campaign that builds rapid awareness with advertisers and agency partners. The campaign will harness the many developments planned this year by 8 Outdoor and deliver communications activity across national, regional, trade and social media channels.
Finn has created a dedicated media practice set up by the former MD of Braben to provide media, marketing and ad tech businesses with a fresh, creative and disruptive approach to their communications activity, after opening its London office in summer 2016. This latest appointment follows a string of new business wins for Finn including Monster Brands, Fox’s biscuits, Finsbury Food Group, lipivir® and King Content. At the same time, Finn has boosted its capabilities to offer native content and ad tech partnerships across its client portfolio by bringing brands closer to the UK media community.
8 Outdoor is the UK’s fastest growing roadside digital out-of-home media owner, rapidly investing in digital roadside billboards across the UK and help grow the out-of-home sector to 50%+ digital spend in 2017. Through its investment in digital roadside screens, it provides cost effective reach across the UK on premium, large format, digital out-of-home screens. Its sites can be bought individually, as part of a network or as a bespoke package. As a digital only player, the business offers complete flexibility to advertisers. Its campaigns have no fixed start dates or durations and brands are encouraged to buy the campaign period that best suits their brief.
Cennydd Roberts, CEO, 8 Outdoor said: “This year, we will deliver on our strategy of more screens in more cities, providing more audience and more choice for advertisers. Our appointment of Finn as a specialist communications partner will help advertisers understand the opportunity to engage with consumers across the UK through high quality digital billboards.”
Matt Bourn, Partner and Director, Finn, said: “Our business is driven by how we reinvent what we do for an increasingly digital world. 8 Outdoor is a disrupter in the marketing landscape. A purely digital, fast-growth media owner with huge ambitions to help advertisers get the very best results from the promise of digital. We are hugely excited to be brought on as part of their talented team.”
Finn provides specialist communications across sectors including consumer, corporate, trade, digital, content and creative.