8 Outdoor has partnered with Emirates, the Dubai-based airline, for a year-long domination of the digital out-of-home media owner’s Heathrow Terminal 5 site.
The only exterior large format digital screen at the airport’s Terminal 5, the site is situated in one of the most prestigious locations at Heathrow, reaching an audience of frequent flyers and C-suite executives arriving into the UK. 8 Outdoor launched the full motion site in April 2017, with previous advertisers on the screen including Jaguar Land Rover, Vogue and Ralph Lauren.
Cennydd Roberts, CEO, 8 Outdoor, said: “As we continue to expand as the fastest growing out-of-home media owner in the UK, we are thrilled to see our premium Terminal 5 screen attracting new advertisers of this calibre. Its positioning and impact is perfect for a client such as Emirates, taking advantage of the large format brand fame a screen in this location offers. In addition, the flexibility of our digital out-of-home portfolio allows for powerful and relevant contextual campaigns – perfect for a year-long domination.”
Joanna Mikolajczyk, Business Director, Arena Media, said: “8 Outdoor's Terminal 5 site is the latest addition to the Emirates long term holding strategy, which aims to bolster awareness at the key airports they fly from. Located at T5, the home of BA, it offers a great opportunity to showcase the Emirates routes and product offering to a key target audience."