8 Outdoor, the UK’s fastest growing digital out-of-home media owner, today announces the launch of the first exterior large format digital screen at Heathrow Terminal 5. The launch advertiser for the new screen is Land Rover.
The screen is situated in one of the most prestigious locations throughout Heathrow reaching audiences arriving into the UK. It is the largest single exterior digital screen at the airport and is located in an area which engages an audience of frequent flyers and C-suite executives arriving into the UK.
With the aim of reaching out to the most affluent passengers passing through Heathrow airport, Land Rover’s campaign will run for four weeks.
Scott Dicken, Marketing Director, Jaguar Land Rover UK, said: “It's in Land Rover's spirit to go above and beyond convention. Being part of this project brings the latest technology to our communications in a very exciting and engaging way. This marriage of innovation and adventure exemplifies the ethos that lies at the heart of everything we do, it's authentic to our values, high-impact and engaging. We're all very excited to see our new Discovery in epic proportions!"
Cennydd Roberts, CEO, 8 Outdoor, said: “The launch of the Terminal 5 Screen at Heathrow, in partnership with Land Rover, marks a very exciting time for 8 Outdoor. The location is extremely high profile and reaches both a UK and international audience. We have become the fastest growing digital out-of-home media owner in the UK market and this new screen is proof of the quality and impact we can offer clients.”