Alan Brydon, previously Chief Executive of Outsmart, is to join 8 Outdoor, as Non-Executive Board Director with immediate effect.
8 Outdoor is the UK’s fastest growing Out of Home media owner, with over 30 digital screens live across five cities. Alan’s appointment coincides with the next phase of 8 Outdoor’s expansion into new formats and cities across the UK.
“The business is focused on delivering outstanding solutions to advertisers, by growing an unrivalled network of roadside, large format digital screens. This will include a massive expansion throughout the UK in 2017, ensuring cost effective routes to a quality audience,” says Cennydd Roberts, CEO of 8 Outdoor.
“I am delighted to have a person of Alan’s calibre joining us at 8 Outdoor at such an exciting time for our business. He brings with him 25 years of media experience and commercial knowledge, which will ensure that whilst the company is embarking on this rapid digital expansion programme, we are continuing to challenge ourselves to be industry innovators."
Alan Brydon, comments: “I am delighted to be joining what is already a great team at 8 Outdoor at such an exciting time for the company. The Out of Home industry is in its most exciting time ever, and 8 Outdoor are brilliantly well placed to become the leading company in the digital roadside sector.”