Solace Women's Aid delivered one of the most important messages during the FIFA World Cup 2018, focusing on domestic violence. With the help of 8 Outdoor, its campaign created a lot of noise during an already cluttered news period.

Agency: The Gate

Specialists: Kinetic

Challenge: Solace Women’s Aid wanted to raise the nation’s awareness of domestic abuse throughout the duration of the FIFA World Cup 2018, using the hashtag #StopItComingHome. The aim was to use a multi-channel campaign, including social media and digital out-of-home (DOOH), to help prevent sports induced domestic abuse.

Solution: 8 Outdoor was the only OOH media owner to run the campaign, using its flexibility to run different creatives instantly after World Cup matches.

Results: This campaign reached almost 800,000 impacts over two days, making a real impression during a time period with heavy media coverage and advertising noise.

For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact

Back to list

You may also like