Sliderobes' campaign demonstrates everything that is great about digital out-of-home (DOOH), from specific demographic targeting to full-motion capabilities.
Challenge: The client wanted to broaden its audience from Dudley locals to a greater variety of geographical areas, keeping within ABC1 consumers.
Solution: 8 Outdoor’s truly national portfolio across the UK enabled Sliderobes to move out of its traditional geographical area and into a new area – in this case, Birmingham. The Birmingham Trinity large format screen, with the added bonus of full motion technology.
Results: This led to a 12-month deal with Sliderobes, who was excited about using the full capabilities of DOOH.
For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact email@example.com