YOUR 2018 OUTDOOR – Moneygram

MoneyGram has been chosen as part of Your 2018 Outdoor due to its digital out-of-home (DOOH) data led audience targeting.

Agency: Cross Cultural Media

Challenge: Moneygram wanted to deliver a nationwide campaign that targeted specific ethnic groups up and down the country.

Solution: 8 Outdoor worked with Cross Cultural Media to conduct a data-led campaign, using audience data to match creatives in different languages to audiences and geographical area.

Results: A truly national campaign demonstrating data led planning, allowing for UK-wide coverage, reaching a wide range of ethnic groups.

For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact info@8outdoor.com

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