YOUR 2018 OUTDOOR – Moneygram

Your 2018 Outdoor continues with its next nomination. MoneyGram is our first direct campaign and has become part of Your 2018 Outdoor due to its unique targets and use of Digital Out-of-Home.

Agency: Cross Cultural Media

Challenge: Moneygram wanted to deliver a nationwide campaign that targeted specific ethnic groups up and down the country.

Solution: 8 Outdoor worked with Cross Cultural Media to conduct a data-led campaign, using audience data to match creatives in different languages to audiences and geographical area.

Results: A truly national campaign, allowing for UK-wide coverage, reaching a wide range of ethnic groups.

For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact info@8outdoor.com

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