MoneyGram has been chosen as part of Your 2018 Outdoor due to its digital out-of-home (DOOH) data led audience targeting.
Agency: Cross Cultural Media
Challenge: Moneygram wanted to deliver a nationwide campaign that targeted specific ethnic groups up and down the country.
Solution: 8 Outdoor worked with Cross Cultural Media to conduct a data-led campaign, using audience data to match creatives in different languages to audiences and geographical area.
Results: A truly national campaign demonstrating data led planning, allowing for UK-wide coverage, reaching a wide range of ethnic groups.
For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact firstname.lastname@example.org