YOUR 2018 OUTDOOR – Insure & Go

Insure & Go keeps the ball rolling with its entry into Your 2018 Outdoor. This campaign ensured targets were met by benefiting from digital out-of-home's (DOOH) versatility.

Agency: MJ Media

Specialist: Posterscope

Challenge: Insure & Go’s target was to create a nation-wide digital out-of-home (DOOH) campaign that reached over 14.5 million impacts over six weeks, between August and September 2018, with the condition that they only were visible during daylight hours. The brand wanted to remind holidaymakers that holiday insurance is important and made easy by its offering.

Solution: Insure & Go used 8 Outdoor’s national D48 and large format portfolios exclusively to produce a multi-screen campaign during the heart of the English summer. As an explicit demonstration of how flexible buying can work for all parties, the 8 Outdoor team worked closely with the client to deliver target impacts versus space availability on a week by week basis with the help of agency MJ Media and Specialist Posterscope.

Results: 8 Outdoor surpassed the targets set by Insure & Go; at the end of the six-week period, just over 31 million impacts were delivered (16.5 million more than the target), whilst maintaining a competitive CPT.

For more information on all the campaigns that made it to our ‘Your 2018 Outdoor’ please contact

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