By using 8 Outdoor's premium digital out-of-home (DOOH), Goodwood was able to deliver a campaign on a platform that complemented its brand and raised awareness in new markets.
Challenge: Goodwood wanted to grow brand presence outside of London and the South – traditionally the areas its digital out-of-home (DOOH) spend had always been in. Birmingham was chosen as a key area to work in.
Solution: 8 Outdoor pinpointed the Birmingham Trinity, M5 Tower and Haden Circus screens as the most effective ways to impact brand awareness and interest.
Results: Throughout the three-week campaign, Goodwood saw a 25% increase in site traffic from Birmingham (year-on-year). In addition, the page conversion rate from Birmingham was more than twice as high as visitors from southern locations such as London and Chichester. 8 Outdoor’s DOOH was the only advertising running within that period.
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