Challenge: The 'Get it off your Chest' campaign aimed to raise awareness of lesser known signs of breast cancer, by urging young people to 'Get It Off Your Chest' by speaking to their GP if they notice any symptoms.

Solution: Placements across the UK in London, Birmingham, Leeds and Edinburgh, with 5,526,472 impacts.


  • 18% of the target audience saw the poster
  • Half said that as a result of seeing the posters they would check their boobs
  • 74% said the campaign stood out
  • 7 in 10 said that because of the campaign they understand the signs and symptoms of breast cancer

Natalie Kelly, CEO of CoppaFeel!: “CoppaFeel! exists to help everyone stand the best possible chance of surviving breast cancer, because if found early it is very treatable and survival rates are significantly higher. In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the UK to adopt a healthy boob checking habit, which could one day save their life. We are so grateful to 8 Outdoor for supporting us by sharing our campaign with their audience nationally - it really is invaluable!”

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