Eurostar launched an innovative campaign to coincide with the arrival of their upgraded, new fleet of trains serving popular destinations across Europe.
iProspect, a digital performance agency presented the perfect opportunity to use their wealth of data to enhance the campaign performance in OOH.
With 4 target audiences and 4 different creatives, iProspect and Eurostar data was used to identify sites that over-indexed on the key audiences with copy changes scheduled and managed by Liveposter to ensure the right audience saw the right creative at the right time.
Real time Youtube performance data was analysed to identify which copy was resonating most with each target audience.
The campaign was a great example of collaboration across the DAN group with involvement from iProspect, Carat, Posterscope, Liveposter and all media owners including 8 Outdoor.
Eurostar featured on the imposing Parkway Tower which stands more than 15 metres high above this busy main commuter route. It also represents a key route to Heathrow offering this key travelling audience with an alternative to air travel.