Our Team

Cennydd Roberts


I joined 8 Outdoor in October 2015 as CEO. Prior to this I’ve represented a number of leading outdoor businesses at senior level including Clear Channel, CBS Outdoor (now Exterion), Van Wagner and the outdoor consultancy Wildstone.

Prior to working in outdoor advertising I worked at TSMS, the then ITV sales house, and talkSPORT where I was part of the transformation team from TalkRadio.

Digital out-of-home is a media I’ve been part of from the very beginning overseeing Clear Channel’s first transformation of TFL’s bus shelter 6 sheet posters to digital in 2011, and leading the sales, marketing and site selection for Clear Channel’s first UK roadside large format digital network in 2008. I was also a member of the early team that began to transform the Underground to digital in 2006.

At 8 Outdoor I am focused on establishing the UK’s largest premium digital roadside media owner.

Darren McKay

Managing Director

I’ve been in outdoor advertising for 17 years starting my career at TDI in 2000 (now Exterion) moving to Clear Channel in 2008. In that time I've been fortunate to enjoy a number of roles; most notably expanding the international sales functions at both companies, leading the London 2012 Olympic & Paralympic team at Clear Channel and launching Storm in 2013 as their Sales Director.

I joined 8 Outdoor in May 2015 as Managing Director with a primary focus on driving sales revenue across our digital and banner portfolios and establishing new commercial opportunities.

Patrick Noone

Development Director

I’ve been working in property and marketing for over 25 years, and more recently outdoor advertising where I developed the first banners to launch 8 Outdoor.

At 8 Outdoor I work across many business areas but I particularly lead the development and operations department. As well as establishing new property business relationships, I focus on developing our screen number strategy and I ensure that all screens are operational to meet the agreed contract start dates.

Daria Zakiewicz

Finance Director

I've worked with some of the UK's leading media and advertising groups across several finance roles and functions. Over the last 10 years, these roles have included financial controller at WPP where I oversaw all commercial contracts as well as periods at both Publicis and the Aegis Dentsu Network.

I joined 8 Outdoor in January 2016 as Finance Director where I oversee all financial matters.

Fiona Ravlic

Head of National & Regional Sales

I joined 8 Outdoor in July 2015 as Head of Sales having worked at T4 Media, AdMedia, Hi-Tech Media and Eye Airports. I started my career in press and worked at Associated Newspapers for 5 years and was part of the launch team on the free title Metro.

At 8 Outdoor I direct and lead our sales teams that are based in London, Manchester and Scotland focusing on sales and relationships with specialists, media agencies and clients.

Jenna Casey

PA/Office Manager

Tania Doorn

Head of Direct Sales

Anna Kendal-Greene

Direct Sales Business Development Manager (Leeds)

Tom Richards

Head of Regional Sales (Scotland)

Jon Kemp

Investment & Planning Manager

Lucy Holder

National Sales Account Manager

Marian Okai-Charles

Client Sales Manager

Ava Holdstock

National Sales Account Manager

Ethan Grice

National Sales Account Manager

Scott Webster

Regional Sales Account Executive (Manchester)

Shaun Mauston

Marketing Executive

Sophie Vassiliou

Marketing Executive

Richard Farmer

Direct Sales Business Development Manager (Birmingham)

Peter Harvey

Direct Sales Business Development Manager (South London)

Mark Coia

Direct Sales Business Development Manager (West London)

How can we help you?

Fill in your details here to make an enquiry and discuss your campaign