8 OUTDOOR CASE STUDY: BIRMINGHAM CITY FOOTBALL CLUB

Birmingham City Football Club were looking for maximum exposure for their new Adidas home kit. They understood the power of 8 Outdoor’s local advertising landmarks to capture the attention of their audience.

Tom Rowell, Head of Brand and Marketing said; “I was approached by 8 Outdoor about their new digital screens around the 5 Ways roundabout area of Birmingham city centre. We had looked at similar options previously but not found quite what we were looking for.”

“For the launch of our new Adidas home kit we needed to go for maximum awareness and exposure. These sites with their large screens on a busy junction gave us a great impact and wow factor. The feedback from supporters and other observers was great and we would definitely look at using them for anyone large launches.”

8 Outdoor has the Birmingham Trinity on the popular 5 Ways / Hagley Road roundabout reaching more than 3 million people every fortnight.

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